Redefining our Role: Women's Leadership in Government and Beyond

We have a new look!

Tuesday, September 17, 2024

The Prince Edward Island (PEI) Coalition for Women in Government has announced a new name and brand identity that aligns with its expanded mission and community impact.

The organization, formerly known as the PEI Coalition for Women in Government, will now operate under the name "PEI Coalition for Women's Leadership" to better represent its strategic direction.

The new name is complemented by a new logo: an artistic representation of a flame, symbolizing the spirit of trailblazing and dedicated advocacy for the advancement of women in leadership across the province. The rebranding initiative highlights the Coalition’s unwavering commitment to gender equality and to creating environments where women and those identifying as women thrive as influential decision-makers.

The rebrand also coincides with the organization's 20th year as an incorporated Island organization. This is the perfect time to celebrate its ongoing commitment to equality in leadership roles across sectors beyond government entities.

"The Coalition’s refreshed branding communicates our dedication to fostering equitable representation across the entire leadership spectrum of Prince Edward Island," remarked Sarah Outram, Executive Director at PEI Coalition for Women's Leadership. "Our advocacy efforts have always existed both within and beyond traditional government structures, with notable past projects focused on equality for boards and in senior staff positions. This work will simply continue under a new name, reflecting all aspects of our efforts more thoroughly."

By embracing a new name and brand identity, the organization seeks to amplify its message and engage the community in collaborative efforts to advance women's leadership opportunities. For more information about the PEI Coalition for Women's Leadership and its initiatives, please browse our website.